Project development

Starter
You’re developing a new music project.
How could social media be used to generate ideas for it?
  • Research trends (Tik Tok) (Gordon Ramsay ) (You Tube)
  • Discuss collaborations (instagram)
  • Twitter - announce song/ create hype
  • samples on sound cloud
  • snapchat- post snippets and gather feedback.
  • Upload status
  • Create groups
Ideas generation and collaborative project
slack
  • You can share files
  • Threads within channels
  • Channels where you can talk to a collection of people
  • face to face and screen to screen
  • collaboration beyond colleagues
  • Integrated file sugaring
Sheffield soup 

An example of a ‘grassroots’ project – a project produced by amateurs, increasingly distributed by social media.

How Does it Work?
ØIndividuals pay £5 to attend a scheduled event
ØThey receive a bowl of soup to eat while they listen to a series of pitches
ØAll funding generated from the door goes to the winning pitch so that that project can be developed and realised
ØThe founder, Pennie Raven, initially floated her ideas on Twitter to get the project started

Convinced that a Soup project must already be up and running in Sheffield, Raven set out to track
down the founder so she could offer to help. But it did not take long for her to realise that the concept
had not yet reached her city.
"In that moment I just thought: 'Right, well I'll do it.'" Within 48 hours of setting up Sheffield Soup
online Raven was being sent emails and messages offering help and support. "I was completely 
blown away," she says.



















Veronica Mars
After the series' cancellation in 2007, Thomas wrote a feature film script, continuing the story.
However, Warner Bros. declined to fund the project. On March 13, 2013, Thomas and Bell
launched a fundraising campaign on Kickstarter to produce the film. It attained its goal of $2 million 
in eleven hours, breaking several Kickstarter records, including being the largest successful film
project on the website. After raising a budget of $5 million by the end of its run, principal
photography began in June 2013 in Los Angeles, and concluded in July 2013. An additional day of
shooting took place in December 2013.






Evaluating Project Development Tools
A number of project management tools are available that help media professionals manage projects. Email is widely used, as are basic social media sites such as Twitter, but more sophisticated sites also exist – some free, some paid for.
These include Redbooth, Projecturf, Apollo and Basecamp.



Online meeting
business chats
reporting analytic 
task management
one click voice calling

Basecamp
Social Media Measurement and Aggregation: Key Terms
When social media measurement tools flag the most popular hashtags and fastest moving content, especially Twitter
Social Media Aggregation
The process of collating the data of all your social media in one place.
Social Media and Search Engine Optimisation (SEO)
A major internet marketing strategy that involves the process of affecting the visibility of a website in a search engine. May target different kinds of searches, including image and video, academic and news searches.
Social Media Measurement and Aggregation
Finding out how many times a website has been visited, or how many times a project has been discussed on social media, is a vital tool for many media professionals. 
Sites such as BackTweets, Hootsuite and Mention are designed for this purpose, allowing project managers to collate trending data on how many times a hashtag has been used or shared.



Online media mentoring
keywords mentioned in social media platforms 

 competitive analysis
Whats said about your competitors

 Brand management
Receives alerts every time your brand is mentioned.

 Qualitative insights

 social media listening 

 back tweets is a twitter analytic tool with allows you to search through a tweet archive for links 

 hoot suit supports integration social media from instagram snapchat linkdin  youtube etc it ensures everything posted can also be published at the same time to all other or selected platforms.

 Unit 2 recap:
production schedule
Visualisation diagram
Call of Duty Recap and Development
blended marketing and synergy. The former refers to social media campaigns supporting traditional channels.

 Youtube video 
COD documentary- brotherhood of heroes they visited key locations of the war and Storie behind them.
QR code
Official trailer
Teaser trailer
reassemble your squad
the call of duty world league- developing into an esport
partnered with Spotify
Beta game 
multiple celebrity involved in brands
started their strategy 8 months begird launch
live stream to preview main trailer
slow-mo action and fade too black providing a juxtaposition to the carnage
early access beta testing 
changed social media accounts top dark e.g their banner pic and description 















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