Negative Impacts

Trolling
Cyber-bullying
Privacy
Productivity
Connection

 Case Study: Ariana Grande
After she split with rapper boyfriend
Mac Miller, and the latter died
through a drug overdose, Grande was
trolled online. As a result, she
disabled her Instagram comments for 
time.

Trolling / Cyber-trolling
When an individual/company is persistently targeted in a negative way online, usually
through social media channels.
The number of social media platforms available has led to a proliferation in this, as has the fact that
users enjoy a degree of anonymity when posting via social media sites. 
Cyber-bullying
When an individual is targeted online
through hurtful or threatening
messages, generally online.

 Filters and photoshop
Demi Lovato fat shamed on instagram

 Negative body image
Obsessing over the (e.g.) Instagram posts of others can lead to feelings of negative self-worth – both from the lives influencers purport to lead (they only show the good stuff) and from the images themselves, many of which have had filters added, or have been excessively photoshopped.
Some lenses on cameras, due to their size, distort the shape and size of the nose, again leading to feelings of negativity regarding appearance. 

Backlashes Against Brands
Social media has enabled consumers to voice their own opinions on a range of issues.
These include big businesses, whose marketing and/or products they object to.
An example of this is Kim Kardashian’srecent ‘Kimono’ line of underwear.

Backlashes Against Brands
One way in which brands receive negative comments is through memes.
A meme is an idea, behaviour or style that spreads via social networks from person to person and that usually involves a sarcastic or critical statement. This is known as parodying. 
With enough shares and likes, campaigns might go viral, attracting hundreds of thousands of responses







Imperialism
One criticism of globalisation is that it leads to imperialism – that is, the way in which predominantly Western popular culture is promoted to less developed countries. This may, in turn, lead to the gradual erosion of those less developed countries.

Disney is seen as an example of this.

Not an LDC, but Japanese cosplay is an extreme example of how Disney has fired the imaginations of people (especially girls) across the globe – whitening of the skin, along with princess body types, are much in evidence.

























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