Introduction to social media

Social media app	How often do I use the app?	Why do I use the app?
Snapchat	Everyday about 2 hours a day	Communication and photo sharing app. I use this app to talk to my friends but also send them pictures.
Instagram	Everyday about 2 hours	Photo sharing app to show your followers pictures of you and friends or pictures you have taken.
TIK TOK	Everyday  about 1 hour	Much like vine you share videos.

Web 1.0 

The 'web' was initially developed in 1991 by sir Tim Bernes lee.

It was originally an information space, where in consumers could access information.

it was fairly static though hypertext (i.e. text that could be linked) was in development

Web 2.0

A term coined by Tim orally and dale Dougherty in 2004 

Essentially it is the theory that websites increasingly offered the potential for audience participation and collaboration

In 2004 David Gauntlett suggested that traditional models of media 'gatekeeping' (meditated to the 'little people' by 'media gods') were gradually being eroded and consumers were given through enhance we technologies, becoming prosumers.

Web. 3.0

The so-called 'semantic web'. Web 3.0 was a term first used by John mark off in 2006.

The semantic web is the process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences.

Effectively the web becomes 'intelligent'- it tracks your preferences and habits. in a commercial sense, personalised advertisements can reach you.

Web 4.0

The future databases of personal information

Potential for intelligent avatar agents acting, for example as shopping assistants for audiences.

Social media channels

Social media is used by individual members of the public, media producers, celebrities, commercial businesses, political activists, news agencies, charities, and many other groups to communicate and reach out to audiences

The channels are the different types of products used in order to do this.

Prosumers create UGC- User Generated Content- the term primarily refers to non professional generating content.

Social media channel	Person who uses it	Why they uses it
Twitter	Piers Morgan	He uses it to get his points across even if they are offensive. He shamed little mix for the outfits they wore and stated that they are selling their bodies rather than their music
Snapchat	Kylie Jenner	Uses snapchat to promote her beauty products and to share her life with people who care about what she is doing
Facebook	Mark Zuckerberg	Used facebook and kept private information that people put on Facebook.
Any social media Fb and twitter	Extinction rebellion	Arrange protests across the world

Marshall McLuhan- techno-optimist believed in digital utopias

Pessimistic positions	Optimistic (utopian) positions
Social networking substitutes for actual physical relationships. It encourages trivial communication, and leads to unhappiness because of lack of ‘real’ human contact and the ability to understand the range of ‘face to face’ contact.	Living in the golden age: The iPhone serves as a multimedia do it all app-fest.
It is shaping people in narcissistic,inarticulate and often autistic ways as a result of lack of social contact with others. This accompanies internet addiction which is growing around the world, especially in China, where it is seen as a threat to the nation’s youth.	McLuhan’s assertion that we are now living in an electronic ‘global village’ which can heal the era dominated by print forms and national boundaries.
Bullying and ignorant comments that would not be allowed in proper ‘public’ places.	Global and local protest, arts, charitable forms of action now use interactive media to shape things
	Twitter social networking is valued for its immediacy and its short messages that can be followed up elsewhere.