Globalisation

Globalisation
The process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies.
Social media has contributed to this, with the way in which users of a network can connect in an instant.

Advantages
Disadvantages 
•Work for anyone anywhere
•Cheaper
•People wont have to travel as much
•Environmentally friendly
•Freelancers are easy to get
•Raises awareness of other companies and brands
•Access to more capital
•Instant contact
•Niche groups
•Talk with like minded people
•Miscommunication
•Bad for mental health
•Act differently 
•Trolls
•Cyberbullying
•Self-conscious/ Low self esteem
•Automatons/ herd instinct  conformity 
John Simpson
In his autobiography, A Mad World, My Masters, BBC war correspondent John Simpson describes how, before the advent of digital technology, newsreel would have to be taken out of war-torn countries by going to the nearest airport and asking travellers to take it back with them on the outbound flight.


Citizen Journalists
The way in which audiences utilise the function of social media to instantly communicate ideas to others.
Citizen journalists can now publish thoughts, comments, photographs and videos instantaneously, sharing them globally. This has revolutionised how we see the world around us, and how news is reported. It’s no longer solely in the hands of news/media conglomerates.

 9/11 this was captured by members of the public and videos would be shared around and used by the news.

 Gatekeeper- in a media conglomerate its someone who choses what news the members of the public will be interested in

 Social media does not have this




The Global Village
The way in which the web connects people from all over the world.
The term was coined by Marshall McLuhan in 1964. Basing his theories on the rise of television, he suggested new technologies could lead to a library network where people could access all manner of information. 
This was realised with the advent of the internet and Web 2.0. Geographical boundaries have been eroded as a result

Key Term
Web Utopians, such as David Gauntlett, celebrate the potential for collaboration and connectivity with new technologies. They believe online and social media technologies will benefit the world, allowing societies to come together. 

Electronic agora – a term coined by Rheingold in 1991 – is used to describe online meeting spaces, such as forums and chat rooms, where people can discuss topics, ideas and ways to achieve collaboration of projects.

Key Terms
Open source – material that can be used or altered by companies as they wish.
eSports – virtual sports that are run on an electronic system, including MMORPGs. eSports communities have developed to such an extent that users come together in stadium venues to 
compete.

 Soundcloud:
Easily accessible anyone can put their sound on
SoundCloud offers a tool for musicians to create and distribute their art on a level playing field
Can be easily discovered
2 hours of free music downloads
Up to two hours of uploaded content is free, four hours is $55/year, and unlimited space for $135/year
working alongside big and small artists
Promote yourself 
Kickstarter
Crowdfunding is a major way in which contemporary projects in all business sectors have been set up in the last ten years. 
Launched in 2009, Kickstarter now has an average of 25,000 projects per year. Music, video gaming,
film production and television have all benefitted. 
wireless headphones- bragi 3.4 Million on kick starter

YouTube tutorials – a way in which individuals are sharing ideas via social media channels. This is a good example of globalisation, where users across the globe can access content posted by other users (prosumers). Often, these are very niche – see primitive tech, for example.















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