Creating and distributing via social media

The theory was developed by Tapscott and Williams 2006
Wikinomics- the revelation of sharing information and creating projects without leaving your laptop
The theory and practice of collaborative information
The Long Tail Theory
Devised by Chris Anderson of Wired magazine




The Long Tail Theory
Devised by Chris Anderson of Wired magazine

First published 2004, then as a book in 2009
Concerns mass vs niche products and audiences

 Casey Pugh- Case study

Star Wars Uncut
An example of a fan film.
This is a film created by fans of a particular film, who are not officially commissioned to do so. 
This is an example of how online technologies have enabled a ‘participatory culture’ (Henry Jenkins,
2006), in which audiences can now participate (prosume) in the production and meaning of cultural
products.

Marketing
Uses Vimeo as a social media channel in order to reach fans: encourages fans to contribute to
his film project.
Creates his own website for Star Wars Uncut, in which fans can select the 15s section of the original
film they wish to recreate.
Social media is used by Pugh to gather the footage.
The footage is shared via the website, and a trailer is also posted on YouTube.
How did I find out about the film? A quick Google search led me to a Looper video on YouTube
entitled 10 Fan Films Better Than big Budget Blockbusters. I selected the Star Wars example from
this.

This is an example of crowdsourcing, when media producers use online technologies to ask for staff
or volunteers with specific skillsets to work on a project.


Casey Pugh
the popularity of the product on social media is the better the pRoduct will be

starwars uncut was marketed on social media which went around people then started making it and
as they are regular people and not celebrities it gave them a chance to have a bit in the spotlight.

Music






















Comments

  1. JCoSS Media Dept1 November 2019 at 05:33

    Notes on Casey Pugh are strong.
    You also need to include, in this post, notes on topics other students presented - so, radio, music and games creating and distribution.
    Mr Boon

    ReplyDelete

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