Unit 6

Globalisation The process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies. Social media has contributed to this, with the way in which users of a network can connect in an instant. Advantages Disadvantages  • Work for anyone anywhere • Cheaper • People wont have to travel as much • Environmentally friendly • Freelancers are easy to get • Raises awareness of other companies and  brands • Access to more capital • Instant contact • Niche groups • Talk with like minded people • Miscommunication • Bad for mental health • Act differently  • Trolls • Cyberbullying • Self-conscious/ Low self esteem • Automatons/ herd instinct  conformity  John Simpson In his autobiography,  A Mad World, My Masters,...

Personal vs professional On a personal level social media is used by individuals to document aspects of their day-to-day lives so sharing videos on their holiday that no one else wants to see, chronicling in unnecessary deal what they've done at the gym quotation from the Dalai Lama about wellbeing accompanied accompanied by stock photographs of sunsets, their insane thoughts on political issues of the day... the list goes on. essentially its. breeding ground for vanity. There is a degree to which there is cross over between personal and professional-in which people use their social media account to further their own business interests. This might be an existing celebrity though increasingly, the lines are becoming blurred-with celebrity bloggers, vloggers and you tubers. Kim Kardashian 150 MILLION FOLLOWERS 13 following Has pages for her fragrance Her beauty Her game Diclegis- Pill she was paid $500,000  to advertise this for her pregnancy. 2015 The hierarchy of need...

Case study : Avengers Endgame (Anthony and Joe Russo) Part of a idea marvel franchise, bringing together a number of characters rom previous films such as iron man and captain America. It grossed $2.7 billion worldwide surpassing infinity wars enter theoretical run just eleven days and setting numerous highest grossing film and box office records, and is the highest grossing film in 2019. as all as the second highest of all-time. marketing budget: $200 million collective social followers 50+ million followers on instagram youtube trailer views: 109 million views in April 2019 marketing channels: twitter, facebook, youtube and google. partner brands: #coke #google# mcdonalds A Multi Channel Approach With 32.5 million followers on Instagram, Marvel has a well established platform to publish content on. They have catered their marketing materials specifically to individual channels, for example, using condensed snippets of their trailers on Instagram w...

The theory was developed by Tapscott and Williams 2006 Wikinomics- the revelation of sharing information and creating projects without leaving your laptop The theory and practice of collaborative information The Long Tail Theory Devised by Chris Anderson of  Wired  magazine The Long Tail Theory Devised by Chris Anderson of  Wired  magazine First published 2004, then as a book in 2009 Concerns mass vs niche products and audiences Casey Pugh- Case study Star Wars Uncut An example of a   fan film . This is a film created by fans of a particular film, who are not officially commissioned to do so.   This is an example of how online technologies have enabled a ‘participatory culture’ (Henry Jenkins, 2006), in which audiences can now participate ( prosume ) in the production and meaning of cultural products. Marketing Uses Vimeo as a social media channel in order to reach fans: encourag...

Social media app How often do I use the app? Why do I use the app? Snapchat  Everyday about 2 hours a day  Communication and photo sharing app. I use this app to talk to my friends but also send them pictures. Instagram  Everyday about 2 hours  Photo sharing app to show your followers pictures of you and friends or pictures you have taken.  TIK TOK  Everyday  about 1 hour   Much like vine you share videos. Web 1.0  The 'web' was initially developed in 1991 by sir Tim Bernes lee. It was originally an information space, where in consumers could access information. it was fairly static though hypertext (i.e. text that could be linked) was in development Web 2.0 A term coined by Tim orally and dale Dougherty in 2004  Essentially it is the theory that websites increasingly offered the potential for audience participation and collaboration In 2004 David Gauntlett suggested tha...