Unit 6

The key areas of importance during the planning stages of a media campaign Checklist ü Production plans ü Timescales (e.g. for launch)  ü Milestones ü Gantt chart ü Review and feedback ü Data analysis The Social Media Sales Funnel This model helps you understand all of the stages that a social media campaign will go through in order to be successful.  It details the stages from the creation of initial awareness through to feedback.  Note that the same tools and functions of the social media channels will be used throughout, the objectives and stages are aimed at continually building audience awareness.   This initial section involves creating awareness SEO and Facebook  pages are set up. SEO – involves affecting the visibility of a website in a search  engine; may target different types of search, including image and  video, academic and news searches The brand is reinforced across social media prof...

Section B is worth 30 marks out of a possible 60 you should be spending around 45 mins on this section as it represents half the available exam time Know about social media channels Creative content Gaining feedback and evaluating responses to target your audience Use dates if given in brief and milestones might need to talk about synergy target audience Checklist ü Target audience ü Content ü Social media channels ü Blended synergy ü Milestones and timelines ü Personnel ü Legal and ethical issues ü Feedback from audiences Aims, Purposes and Targets of Social Media Campaigns Target Audience Due consideration must be given to  what the product is, what the aims  are, and who the TA is. One of the first facets of this is  whether you are targeting a mass or  niche audience. Subculture  NRS Social grade Psycographics Mass= wide target audience  Nice= smaller group of people with similar interests Subcultures...

Starter You’re developing a new music project. How could social media be used to generate ideas for it? Research trends (Tik Tok) (Gordon Ramsay ) (You Tube) Discuss collaborations (instagram) Twitter - announce song/ create hype samples on sound cloud snapchat- post snippets and gather feedback. Upload status Create groups Ideas generation and collaborative project slack You can share files Threads within channels Channels where you can talk to a collection of people face to face and screen to screen collaboration beyond colleagues Integrated file sugaring S heffield soup  An example of a ‘ grassroots ’ project – a project produced by amateurs, increasingly distributed by social media. How Does it Work? Ø Individuals pay £5 to attend a scheduled event Ø They receive a bowl of soup to eat while they listen to a series of pitches Ø All funding generated from the door goes to the winning pitc...